Please register for this live ATA webinar. This webinar is open to ATA Members.
Brand Under Fire: How to Extinguish Threats to Your Business Reputation
Webinar Description:
Reputation drives revenue – and no company is immune to bad publicity. Reputational attacks can ignite at any time, stemming from truck accidents and personal injury lawsuits, class action lawsuits, disgruntled employees, and data breaches. Without strategies in place to regain control of the narrative and reduce damage, what starts as a spark of negative attention can quickly become a five-alarm fire. Join us for a discussion of the legal, digital, and crisis strategies every business leader needs to know to keep their reputation intact. Attendees will learn how to:
- Leverage the law to silence bad actors and restore public confidence in your brand.
- Manage your online presence and learn best practices for mitigating reputation damage from online attacks.
- Learn the dos and don’ts of combatting bad publicity so you respond with confidence.
A recording will be provided to all approved registrants post webinar even if you are not able to attend.
NOTICE: ATA webinars are strictly educational for our members and are not press events. The information contained in this webinar is not intended for, nor should it be used in, the production, editing or creation of news or analysis pieces. Participants are also forbidden from using them as background for published materials, white papers or other communications. Therefore, the contents of this webinar are strictly embargoed and off the record.
About the Presenter:
Danessa P. Watkins, Partner, Amundsen Davis
As a member of the Entertainment & Media Service Group, Danessa counsels clients on how to minimize risk in their publications and advertising. She represents the free speech rights and reputational interests of media clients, businesses and individuals. The continuous advancements in technology and global access present unique challenges for journalists and news outlets in presenting accurate information and protecting their sources. Danessa stays current on the ever-evolving area of First Amendment law and defends the media against libel suits and intrusive subpoenas. The niche areas of defamation, false light and right to privacy also present unique challenges for companies and individuals looking to promote and protect their products, services and image.
THIS WEBINAR IS SPONSORED BY ATA'S CORPORATE PARTNERS
The ATA Corporate Partner program highlights key products and services for motor carriers from Allied Members of the American Trucking Associations (ATA). ATA encourages its members to contact ATA Corporate Partner companies to learn more about how their products and services can help fleets solve some of the most pressing issues facing trucking companies today.