Overview & Program Goals
To educate the public on how to safely maneuver around commercial vehicles, Share the Road hosts media and community events nationwide, including state capitols, motorcycle and RV gatherings, auto shows, truck driving championships, schools, and high-traffic urban areas.
Since 1986, the Share the Road program has been teaching the public how to safely share the road with large trucks. As a highway safety program of the American Trucking Associations, Share the Road delivers life-saving safety messages through million-mile accident-free professional truck drivers who engage the public, media, and policymakers through television, radio, digital platforms, print, and in-person events. News conferences often feature cars and trucks positioned in simulated highway lanes to demonstrate the most common causes of roadway accidents and how they can be prevented. The program’s goal is to reach as many people as possible and influence driving behavior to save lives.
The Share the Road 2026 Mack Pioneer tractor-trailer serves as the centerpiece for these safety events and draws attention wherever it travels.
The program partners with state trucking associations, the Federal Motor Carrier Safety Administration, highway safety organizations, and industry leaders to deliver life-saving information to Americans of all ages.
Audiences reached include:
- Driver education classes
- Community events
- State fairs
- Motorcycle rallies
- RV clubs
- Auto shows
- Schools
- State capitols
- Boy Scouts
- Senior events
Thanks to the generous support of Mack Trucks and other sponsors, ATA continues to advance this highly effective highway safety program.
We are always looking to expand our reach. If you have an idea for an event, please contact us. We can provide a professional truck driver with over one million accident-free miles to speak about blind spots, safe following distances, merging, safety belts, distracted driving, and safe driving behaviors.
If space allows, we can also host a hands-on blind spot demonstration where attendees can step into the cab of the Share the Road tractor-trailer and see first-hand what drivers can and cannot see on the road.
Guidelines for requesting a professional driver and/or this truck for your event:
Requests from within the trucking industry must come from ATA members. We also accept requests from schools, community groups, motorcycle and RV clubs, and other organizations.
Please submit your event request at least 5 weeks in advance.
