ATA Programs

ATA PROGRAMS

Sponsor an ATA Program Today!

America's Road Team

Help us revamp the truck

Want an America’s Road Team Captain at your next event?

Request this truck today

Share the Road

Since 1986, the Share the Road program has been teaching the public how to share the road with large trucks.

Interested in Share the Road visiting you?

Request this truck today

Workforce Heroes

Through the Workforce Heroes Program, ATA is committed to providing recruitment and training for honorable, dedicated and passionate men and women to join our industry.

Request this truck today

Meet Our Workforce Heroes:

Veteran Profiles

Mike Russell Award

Stay tuned for more information regarding the 2026 award.

National Truck Driver Appreciation Week

2026 National Truck Driver Appreciation Week will be held September 13-19.

Women In Motion

Women In Motion exists to build a supportive, connected community for women across the trucking industry.​