Thought Leadership Webinar- What the Best Coaches Know: How to Retain Drivers and Improve Safety Behavior

Please register for this recorded Thought Leadership Webinar. This webinar is open to the public.

Webinar Description:

Join Hayden Cardiff, Co-Founder and Chief Innovation Officer of Idelic, for a discussion with Mike Benefield, AVP of Safety, Health, & Security of Hub Group on how fleets can use their training program as an effective tool for retaining drivers and improving their safety behavior. Our speakers will discuss how your fleet can improve your drivers’ professional development by implementing effective coaching strategies.

In this webinar, our presenters will discuss:
  • The difference between training and coaching—and why you need both
  • How managers can identify each driver’s unique coaching needs
  • Steps you can take today to retain drivers and improve your safety culture

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About the Presenter: 

Hayden Cardiff, Co-Founder and Chief Innovation Officer, Idelic

Hayden Cardiff graduated from Carnegie Mellon University with his Master of Business Administration and is deeply immersed in the world of data and trucking technology. Hayden’s journey led him to Pitt Ohio in 2015 where he served as a consultant and witnessed the real-life challenges that fleet safety teams face every day. After seeing and understanding these hardships, he founded Idelic, the team behind the Idelic Safety Suite®, where he currently serves as Founder and Chief Innovation Officer.

Michael Benefield, AVP of Safety Health & Security, Hub Group

Mike Benefield has been with Hub Group Inc since Sept 2016, serving as their AVP of Safety Health & Security.  In this role, Mike is responsible for the SHS Framework & Technology department which include providing SHS programming, training, policy, and procedure for the organization, as well as seeking out best in class technologies to develop and deliver for Hub Group.

In total, Mike has spent nearly 20 years in a variety of SHS leadership roles.  He is currently active, and serves on the ATA’s Safety Management Council in a variety of Working Groups.  Mike resides in Shorewood, IL, a suburb of Chicago with his wife of 20 years and 2 children, and loves to fish, golf, and spending quality time with his family.



Idelic Sponsor Logo

The Idelic Safety Suite® is the most comprehensive driver management platform in the transportation industry, consolidating all fleet technology systems into a single platform, giving fleets unparalleled visibility into their drivers’ behavior and safety operations. With an industry-leading Driver Watch List that utilizes advanced Machine Learning (ML) technologies, the Idelic Safety Suite helps fleets prevent crashes, reduce driver turnover, reduce liability, and lower insurance costs.

A recording will be provided to all approved registrants post webinar even if you are not able to attend.

**NOTICE: ATA webinars are strictly educational for our members, and are not press events. The information contained in this webinar is not intended for, nor should it be used in, the production, editing or creation of news or analysis pieces. Participants are also forbidden from using them as background for published materials, white papers or other communications. Therefore, the contents of this webinar are strictly embargoed and off the record.