If you’re passionate or know someone who is passionate, about improving the image of the trucking industry, then apply or nominate someone for the Mike Russell Trucking Image Award. Since its inception in 2007, this highly coveted award has recognized companies, organizations, and individuals who have made exceptional efforts to promote positive awareness of the trucking industry. Despite progress on policy, the trucking industry still faces unfair media coverage and misguided legislative and regulatory efforts that hurt our industry and the economy. That’s why it’s more important than ever to improve the way people view our essential and robust industry.
Our expert and impartial panel of judges will evaluate all submissions based on the following criteria: creativity, frequency and reach/impact, and execution. We want to see innovative and novel approaches that effectively engage a significant and relevant audience while upholding the highest standards of quality and professionalism.
Don’t miss this opportunity to be recognized for your exceptional efforts and contributions to the trucking industry. Submit your application by August 4, 2025.
Qualifications
Must be in one of the following categories:
- Motor Carrier
- Industry Supplier/Allied Member
- Association or Organization
- Driver/Owner-Operator
Submissions will be evaluated by a panel of judges based on the following criteria:
CREATIVITY
- How has the nominee used innovative, fresh, or out-of-the-box methods to enhance the public image of trucking?
- Have they leveraged new technology, social media trends, storytelling techniques, or creative partnerships to engage their audience?
- Did they develop unique campaigns, videos, events, or educational initiatives that introduced trucking in a new and engaging way?
- How did their creativity help change perceptions or increase awareness of trucking’s vital role in the economy?
FREQUENCY & REACH/IMPACT
- How often has the nominee engaged in image-enhancing efforts over the past year?
- Have their initiatives reached a broad and meaningful audience, such as policymakers, students, job seekers, the general public, or industry stakeholders?
- What metrics or data demonstrate the impact of their efforts—such as media impressions, social media engagement, event attendance, or audience feedback?
- Did their outreach efforts contribute to industry-wide conversations, legislative awareness, or workforce recruitment?
EXECUTION
- Were the campaign materials (videos, graphics, advertisements, website content, etc.) polished, professional, and aligned with industry standards?
- How well did the nominee’s initiatives align with their objectives and key messaging about the trucking industry?
- Did they demonstrate measurable success, such as increased brand awareness, media coverage, engagement growth, or a tangible return on investment?
- Are there testimonials, case studies, or other evidence that showcase the success of their execution?
Please include a PowerPoint Presentation, MP4 Video, or Word Document when submitting your application.
PAST WINNERS
Check out the full list of winners since 2007.
